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Xavi Sanchez

Xavi Sanchez

Executive Head of Video, Footballco

Xavi Sanchez is the Executive Head of Video at Footballco, the world's largest football content and media company and responsible for more than 1.5 billion views each month.

Footballco reaches more than 800m fans a month through its portfolio of football media brands. These include global brand, GOAL as well as local market titles, including Calciomercato (Italy), SPOX (Germany), Voetballzone (Netherlands), and Kooora (MENA). Footballco’s diverse portfolio includes to women's football community brands INDIVISA, cult football lifestyle brand, MUNDIAL and the gen-z focused video-first brand GOAL’s Front Three.

Before joining Footballco, Sanchez built his career in sports marketing agencies serving as Creative Producer and Director, spearheading strategy, creativity, and production for clients like Real Madrid, Formula 1, and the NBA. He was also commissioned to create content with football legends like Lionel Messi, David Beckham, Zinedine Zidane, Neymar Jr, and Luis Suarez.
 
Furthermore, he gained invaluable experience during his time at the Walt Disney Company. As a Creative Producer there, Sanchez spent over two years crafting digital IP for emerging Disney talents and the company's flagship franchises.

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