Lisa Parfitt
Co-founder,
The Space Between
Lisa is Co-Founder of the challenger sports marketing agency The Space Between which in just 18 months was named Sports Industry Young Agency of the Year and in 2024 won the European Sponsorship Association Agency of the Year.
Lisa has 25 years in the sports industry starting her career at the Ladies European Tour before moving agency-side to Synergy and then Engine Sport as Managing Director. Lisa has advised major brands & rights holders in sport and sponsorship marketing - clients include Under Armour, Vitality, Xero, Under Armour and ECB.
Lisa has a fierce passion for the underrepresentation of women in the sports industry - on the pitch, the sidelines and the boardrooms - and is a Board member for Women in Football a not-for-profit organisation driving forward gender equality and representation in the football industry. Lisa has been named in the PR Week Power100 five years in a row.
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